Website Building, SEO & Ongoing Maintenance

/Website Building, SEO & Ongoing Maintenance
Website Building, SEO & Ongoing Maintenance 2017-12-27T17:21:13+00:00

Website Building, SEO & Ongoing Maintenance

Designing your website

Imagine you are your customer.  What would you search for in order to find your business online?  What would you type in a search engine?   Asking yourself these very important questions is key to building a successful site.  This is your target, and a great start to generating the keywords you would like to rank in search engines.

Pictures, graphics and icons are somewhat important for design however the most important part is the content.  Spend time considering what you’d like to have people read about your business and make sure your visitors can access the information they require.  Customers should be able to easily find your contact details and don’t forget the legalities necessary for company websites.

Once the site is built, remember to keep it alive!  Blog posts and keeping your information up-to-date regularly is key to reminding search engines that your site is still active.  Our websites are designed so that our customers can easily update them, add pages and edit content.

Planning

We recommend that you research the legalities for your business. Please read up on the Electronic
Commerce Regulations (EC Directive), Consumer Protection (Distant Selling) Regulations and, of
course, The Data Protection Act.

The details needed for successful sites:

• Your company, business or trading name. Registration Place. Registration Number. VAT
number. Registered office address.
• Details of any trade body or regulator registration.
• Contact details for your customers – emails and phone numbers.
• The logo (high resolution preferably. Photoshop or Illustrator files accepted).
• Your tagline, motto or mission.
• Domain name or preferred domain address. Costs will be separate and will need to be
renewed annually. Domain names usually cost £6 for a ‘.co.uk’, and a ‘.com’ is £12.
• What is the industry and sub industry of the business?
• Details on how your customers can pay you e.g. PayPal, Visa or Google pay.
• Opening hours plus any out of hours contact if available.
• URL addresses for any social media sites you have and would like included, e.g. Facebook,
Twitter, LinkedIn.
• Images – these must be owned by yourself or your company. We do not supply images for
sites therefore it is important to consider the types of images you wish to include. SVG
images are generally better for resizing. Consider what you’d like for your icons, logo and
background images and name them accordingly.
• Endorsements or testimonials from existing clients/customers. Must include the date they
were written and by whom.
• Preferences – Would you like a one page site or multi – page site? If the latter, what other
pages would you like included? (e.g. a contact page).
• A description of your business or company. This is what will be on your home page.
• Page contents – describe in as much detail as possible. 300 words per page is ideal for
search engine optimisation.
• Details of your Privacy Policy, Terms of Service and Copyright information.
• If you have an idea of the layout or a template in mind – let us know.
• SSL Certificate – Costs will be charged separately. Annual renewal required. Recommended
if selling online products or services, collecting data using forms or using password logins.
Most merchant accounts require you to use an SSL certificate.
• Terms & Conditions, Delivery Policy, Returns Policy. These will be required for e-commerce
sites.
• Cookie policy – where required.

Monthly Services We Offer

Search Engine Optimisation. Think about the keywords you’d like to use and incorporate
these into your page.  Our S.E.O package will cost from £75 a month.

Monthly Website Maintenance. Consider using our service to maintain your website once
it’s up and running. Services include editing and amending pages, fixing bugs, upgrading the
theme and security updates.  £100 per month.

SEO process

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